Use different Formats

(written by CThiessen)

Hi,

i like to share some experience.
I used:

• AdSense integration together with nice welcome message
  (with Large Rectangle (336×280)) and
• AdSense Integration as second post (with Leaderboard (728 x 90))

To see what is better i stay with the welcome Message (i think its´s on of the best)
But instead of the second post i use:

• AdSense inside the first post – AdsenseExperts Exclusive
  (with Large Rectangle (336×280))

So what happens:

The CTR goes up but the revenue goes down.

I think it is good to have different formats. My second solution has all Ads in the same format (336×280).

I think not all Advertisers have Ads in every Format (for Image Ads).

So i think it is helpful to use all main Formats somewhere on the page, if possible with the design.

best regards

Christian