Tag Archives: adsense

(written by christopher)

I got one of these ‘personalized tips’ messages from adsense recommending I use wider ads. Actually I had just recently changed to wider ads, so the message was a little late in coming.

However, I found this part of the message to be very surprising:

“Advertisers prefer wider ad units for their premium inventory, resulting in higher bids for your ad placements. Though all sites are different, publishers typically see $78.67 RPM when using the wider ad size.”

Whoa!!!

Continue reading →