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Category Archives: AdSense News
Avoiding accidental clicks Pt. 1: Keeping the right distance
In the past, we’ve talked about ad placements that are prone to generate invalid clicks. In a past post, for example, Mike noted that publishers should be careful about placing ads too close to navigational controls or other clickable page elements.
It’s in the best interest of the user, advertiser, and publisher to avoid implementations that lead to invalid click activity. As you can imagine, users aren’t very happy if they accidentally click an ad instead of a link on your page and are directed away from your site.
Avoiding accidental clicks Pt. 2: Use the right product
We hope you found our last post on invalid clicks useful. Today we wanted to give you more advice on this topic and talk about ads on pages containing interactive media, such as videos and games.
We understand that video content pages aren’t as easy to monetize as regular text-based pages and that publishers are interested in experimenting with different ad placements, but we’d like to clarify some of our policies addressing AdSense for content ads in interactive media environments:
Clarifying AdSense ad implementation policies
We’ve recently made some changes to the language of our program policies. We highly encourage publishers who have signed the AdSense online Terms and Conditions to check the AdSense program policies often, and we’d like to take a moment to clarify our ad implementation policies and mention a few updates that have been made.
Publishers are encouraged to experiment with a variety of placements and ad formats to enhance the user experience and thereby maximize their earnings. However, altering the behavior, targeting, or appearance of AdSense ads without explicit approval from Google is generally prohibited.
DoubleClick Ad Planner Marketplace
I just received the following Email from Google:
Hello,
In September we launched a new beta feature in DFP Small Business to help give publishers a way to connect with and promote their ad inventory to advertisers. Over the last few months, we have met with many of our publisher and advertiser partners who have been using the Marketplace to collect feedback.
As a result of your feedback, we have found that the current beta does not fit existing market needs of our partners and we will be discontinuing any further Marketplace development.
Over the next few weeks, your DFP Small Business inventory will no longer be viewable in DoubleClick Ad Planner, and the ability to promote your DFP Small Business inventory in Ad Planner will also be removed. To connect with new advertisers, we recommend that you enable your ad units for AdSense and then make your placements available to AdWords buyers to directly target your inventory.
We have learned a lot from this beta trial, and your Marketplace usage and feedback has directly impacted our product development efforts.
Thank you again for your participation and feedback.
Sincerely,
The DFP Small Business Team
To bad. I had hoped that the marketplace would be opened for all publishers to sell advertising directly.
What are your thoughts on this?
Google AdSense retires its Public Service Announcments (PSA)
Upcoming changes in backup ad options
We frequently review our product and feature offerings to ensure they’re as effective as possible. Based on these reviews and on feedback from our non-profit partners, we’ll gradually begin retiring public service ads (PSAs) from AdSense sites so that we can focus our efforts on developing new opportunities for these partners.
As a refresher, PSAs are unpaid ads that can appear on publisher sites when we aren’t able to serve a paid ad. This can occur for a number of reasons, such as when relevant ads aren’t available for a page, or when a publisher has exceeded the amount of time to verify their address by receiving a Personal Identification Number.