Tag Archives: direct

I just stumbled upon DoubleClick Ad Exchange and as far as I can grasp the concept it sounds promising.

What I don’t (yet) fully understand is:

• Are there minimum requirements (AIs) for publishers to join (can’t find any information on that)?

As far as I could find information on it, it seems that Ad Exchange only integrates into DoubleClick for Publishers not the Small Business Version. Does anyone knows more about this?

I contacted them today and hopefully they get back to me.

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