Tag Archives: formats

AdSense Custom Search Ads

Here at Google we’ve put a lot of work into displaying the best ads on search results pages, and we want your results pages to benefit too. If your site is search-focused — for example, if your users are looking for jobs, travel, products, or local businesses — the ads you display can now be targeted to the same search query you use to return results. This means more relevant ads for users, more revenue for publishers, and better value to advertisers. Today we’re excited to share our latest AdSense for search product: Custom Search Ads.

In addition to great targeting, Custom Search Ads are designed to fit your existing search results’ look and feel. Instead of pre-defined sizes, you can specify the precise width of each ad unit along with the number of individual ads to display, the ad layout, font size, font face, and much more. You can take a look at how some of our first publishers are using these today on (Resource no longer exists) or (Resource no longer exists).

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Do larger Ad formats really work best?

Hello

Until today I thought that bigger Ad formats tend to do better in CTR and eCPM (RPM) then smaller formats.

So I thought:

  • 125×125 < 234×60 < 468×60 < 728×90, and
  • 180×150 < 200×200 < 250×250 < 300×250 < 336×280

Of course Ad size depends on the design of a website and therefor a nicely blended smaller Ad can have better effect then an out of place bigger Ad.

  • But wait, is it really this linear?
  • Are bigger Ad formats really better in earnings?

A few month ago I did a 50:50 split test for about 1 day and compared a large rectangle with the medium rectangle.

In that days I did not have image Ads activated.

The medium rectangle performance was so low that I kicked it right away.

Yesterday, after spending much thought on this I started a new 50:50 split test again with a Large  Rectangle comparing to a medium rectangle.

And so far the results are overwhelming.

(more…)

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IAB Rising Stars – New IAB Brand Advertising Formats

Hi

The IAB in March 2011 announced 6 new Ad Formats as the new Rising Stars.

The new IAB Brand Advertising Formats are:

  • Billboard submitted by Google/Youtube. Dimension: 970x250px
  • Filmstrip submitted by Microsoft. Dimension: 300x600px
  • Portrait submitted by AOL. Dimension: 400x600px
  • Pushdown submitted by Pictela. Dimension: 970x90px Expanded: 970x415px
  • Sidekick submitted by Unicast. Dimension: 300x250px (+300x600px, 970x250px) Sidekick Dimension: 850x700px
  • Slider submitted by Genex. Dimension: 100%x90px (or 50px height) Slider Bar Active Ad Content Dimension width: 950px

I suggest that you watch the video, IAB’s Peter Minnium – Rising Stars, 16:27 as an overview introduction and then dive deep into the six ad units screenshots and pdf style guides.

It still is uncertain which of these Ad Formats will become IAB ‘standards’ and most likely will various Ad Networks adopt different Ad Formats.

I think these Ad Formats look promising even though due to the size load times will for sure become a concern. And by displaying ad formats of these sizes you most likely end up with one Ad Unit per page otherwise it will look cluttered and if CPM prices (these are branding ad formats after all) payed by ad networks will reflect this, remains to be seen. Of course that does not hold to those selling the ad units directly.

Rising Stars Display Ad Units

What do you think?

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Use different Formats

(written by CThiessen)

Hi,

i like to share some experience.
I used:

To see what is better i stay with the welcome Message (i think its´s on of the best)
But instead of the second post i use:

So what happens:

The CTR goes up but the revenue goes down.

I think it is good to have different formats. My second solution has all Ads in the same format (336×280).

I think not all Advertisers have Ads in every Format (for Image Ads).

So i think it is helpful to use all main Formats somewhere on the page, if possible with the design.

best regards

Christian

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