Tag Archives: iba

Hello

When it comes to AdSense interest based advertising or IBA a lot of myths
and speculations are made in regards to its effect on your revenue.

Publishers argued that showing Ads based on the previously visited websites
of a user Ads would not perform as good as content targeted Ads.

Contents

• What is interest-based advertising?
• Can I opt out of interest-based advertising for my site?
• So how does interest based advertising affect my revenue?
• My stats for January from the new report are very promising
• Conclusion

What is interest-based advertising?

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