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Tag Archives: impressions
1 or 2 ads for desktop & mobile view
(written by landocs)
Hi,
I’m trying to figure out what’s the best tactic to serve ads on a site where the ad gets about 100K impressions daily from desktop and 140-160K impressions from mobile (total about 250K daily impressions)
Do you think it’s better to use the same responsive ad code for both Desktop and mobile view thus giving it more “strength” and increased impressions would result in better ad RPM ?
Or should I use 2 separate responsive ads codes, 1 for desktop and another for mobile ?
Another option is moving to fix sizes rather than responsive, obviously with 2 ad units.
Appreciate your thoughts on this
8 Things you must Test when Optimizing AdSense
Hello
The biggest “secret” to AdSense is constant testing of small and bigger changes.
If you for example test an AdSense Ad with medium font against big font and you get a 0.4% increase in CTR with the big font, then this translates into more money day after day.
Do you catch my drift?
So here is a list of things you definitely should test on your websites:
Posted in Advanced AdSense Publishers
Tagged adsense, dfp, font, impressions, split, testing
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AdSense Stats discrepancies explained: Clicks > PIs
Hi
I had a Problem that with the new Adsense Interface I could not figure out
how to get correct statistics about Placement targeted Ads on my Channels.
Displaying my Channels by “Targeting type” showed very low Page impressions
but a much higher Click count which I could not really explain.
So I asked on Google groups and was pointed to a very interesting answer
from Engineer Guillaume a Google Employee helping users on Google groups for Adsense
Posted in AdSense Statistics and Channels
Tagged adsense, channels, google, impressions, stats
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Understanding your eCPM (effective cost per 1000 impressions) 1/2
“What is eCPM? What affects my eCPM? What can I do to earn a higher eCPM?”
Effective cost per thousand impressions (eCPM) is the amount of revenue you can expect to earn from AdSense for every 1000 impressions shown on your site. Since eCPM helps you measure how well your ads are performing, we often hear questions from publishers about the factors that impact this metric and how it relates to their earnings. If you’re using the new interface, you’ll see that your reports show RPM (revenue per thousand impressions); RPM is just another term for eCPM, and it’s calculated the same way, so we use these two terms interchangeably.
To help provide some clarity, we’re kicking off a two-part video series with more insights into how eCPM is calculated in order to help you maximize earnings. With the help of AdSense optimization specialist, Matthew Carpenter Arevalo, we’ll show you the factors that affect eCPM, how to track user behavior and traffic patterns, and what you can do to improve your website performance.
If you’d like to learn more about eCPMs visit our Help Center.
Stay tuned for Part 2 to learn what you can do to better understand and optimize your website’s eCPM.
Posted by Meredith Blackwell – Inside AdSense team
Original Thread: Inside AdSense Blog
Understanding your reports on Google-certified ad networks
Since launching a new report to show you how much you’re earning from Google-certified third party ad networks, we’ve received questions from publishers around how to make sense of the numbers they’re seeing. Some have let us know that they’re now blocking lower-performing ad networks based on revenue per thousand impressions (RPMs), a practice which can actually have a negative impact on overall revenue. Today, we’d like to take a moment to address your questions and provide more guidance around understanding your reports and blocking specific ad networks.
Let’s first talk about analyzing RPM figures.