Tag Archives: orders

(written by Syn9)

Hello,

I’m new here and not sure if this is the right section (free to move this thread if not) but I have been using several ad networks including AdSense for years and now I am trying to integrate them all into DFP.

I followed a few tutorials and it seemed to just add to my confusion as DFP only lets you archive versus delete attempts and requires unique names for each which is great for someone who is looking for specific targeting but this isn’t the case with me only adding to the confusion.

I’m used to creating an ad network chain using backup/passback tags and I understand that I can use AdSense through DFP by enabling the DFP ad unit or by trafficking AdSense (creating an order and line item) and have read the former vs the latter is preferred so that AdSense can complete dynamically.

That said, my questions are as follows:

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