Tag Archives: performing

Will removing low performing websites increase revenue?

Hello

I often hear that due to smart pricing applied a low performing websites with AdSense can have a negative effect on your overall earnings.

I personally think that Google AdSense can grain down their smart pricing to the Ad Unit level and for sure to the website level. However knowing is better than guessing so that is why I start this experiment.

I currently run 5 Forum which are responsible for the following percentages of my income:

  • Forum 1 (patient forum): 93,52%
  • Forum 2 (parents forum): 5,82%
  • Forum 3 (diet forum): 0,41%
  • Forum 4 (diabetes forum): 0,08%
  • Forum 5 (asthma blog + forum): 0,12%
  • Forum 6 (AdSenseExperts) is not monetized via AdSense

All of the forums have roughly the same CTR. The difference in Income is nearly all based on traffic differences. I will remove all Ads on Forum 2-5 and see if I only run AdSense on Forum 1 if this will have an impact on my earnings. I will do that for at least 7 days starting now.

I will let you know how it turns out but before that I would like your opinion on this topic.

Do you think that low performing websites have a smart pricing impact on your high performing sites?

What is your experience?

Posted in Advanced AdSense Publishers | Tagged , , , , | 7 Comments