after spending a lot of thoughts about smart pricing which is most likely
grained down to the Ad Unit Level on AdSense I came to the following conclusions:
- The better Users convert for the Advertisers the more money you will make over time.
- Users convert better if they click on an Ad Unit because they are interested in what is advertised.
- Blending is important to make the Ads complement your content and not make them intrusive.
- Too much blending however could make users see Ads as your content and make them feel “tricked” when they realize that they just clicked on an Ad. They will more likely not convert for the Advertiser.
Especially the last point is important.
I run several forums where my main audience is not very tech savvy and therefor don’t realize the difference between Ads and Content even though Google places “Google-Advertising” below its Ad Units.
I just realized that after my brother visited my forum and said “OH, you have 8 doctors currently online?” and I said “no, that is an AD”.
So I thought about better marking Ad Units more clearly as Advertisement and do that consistently over my website.
I tried to find the right balance between marking the Ads as Advertisement but don’t make it so obvious that users get repelled from it. So, I make sure that there is some white space between Content and Ad and put an additional mentioning “ANZEIGE” (German for “Advertisement”) outside.
This way the conversion rate should go up and Smart Pricing should work in my favor.
For more info about smart pricing read this: What’s up with that smart pricing?
So far I did not see any changes, neither in CTR nor in eCPM but I just
did that a few days ago.
What are your thoughts about this matter?