AdSense Certified Ad Networks. To block or not to block?

Hello

There seems to be a lot of opinions on blocking Google AdSense Certified Ad Networks.

Reasons for blocking go from “they are trying to sneak in the backdoor using one, or more, of these 3rd party networks” and “if I wanted crappy low-quality ads on my high-quality site I would have signed up for crappy ad networks” to “if the advertisers were that good, they’d be using AdWords”

Reasons for not blocking are that “advertisers from external Google-certified networks will be able to compete with AdWords advertisers for your ad space”

So if one would apply common sense and know that AdWords is an auction based ad system, then as AdSense Publisher it would be the logical choice to enable all AdSense Certified Ad Networks to increase competition and therefor Revenue.

BUT does that simple conclusion holds up in the real world?

What are your experiences with blocking AdSense Certified Ad Networks?
Did you notice an increase or decrease in earnings?
Did someone run a test and cares to share the results?

What are your opinions about AdSense Certified Ad Networks?

I am looking forward to an interesting discussion

admin

This entry was posted in Advanced AdSense Publishers and tagged , , , , . Bookmark the permalink.

5 Responses to AdSense Certified Ad Networks. To block or not to block?

  1. TheGuardian says:
    Google advises against it, however I come across a guy on the Internet who said he doubled his revenues by blocking low CPC sites and specific Google Certified Ad Networks. How he choose which ad networks to block?

    Well, he manually checked everyone of them for their Alexa Ranking. Anything above 100,000, he will block.

    Do you think this could work? Because I want to try it out, but it will probably take me a long, long, time, as they are thousands of Google ad networks. It is an interesting idea though... :)
  2. admin says:
    In general theory AdSense is an auction based system so the more competition the higher the price. If AdSense serves low paying Ads there aren't any higher paying ones for this Ad spot available.

    However this is just theory. Test it yourself and let us know how it works for you :)
    • Octagon says:
      Hi

      When looking up Google Adwords payments around $2 to $3 a click and then seeing that Google may pay 1/2 penny a click, one wonders why there are not many higher paying adverts sometimes.

      Adwords people are having to pay to get seen, where are Google showing them?

      Octagon
  3. admin says:
    There are millions of publishers playing the AdSense Game ;)
  4. JamesColin says:
    The prices you see on tools such as adwords, are mainly for the search network, that is on google.com search results pages..

    Many people believe that the prices they see are the 68% they'll get from it. No way. On the publishers side, the bids are way less...

Leave a Reply

Your email address will not be published. Required fields are marked *

*