(written by waqar)
I lot of publishers face issues with having low CPC and CTR, so Let me tell you this.
Adsense Ads don’t use CPC or CTR as their algorithm stats
I repeat they don’t use these stats they are for you and me to understand, then what does Adsense uses?
Adsense uses, RPM, which is a bit scientific thing.
If CPC would go higher if CTR for your website is low and CTR would go high then CPC goes low?
So fixing this issue is important in order to get perfect revenue from Adsense
Best of Luck,
Any Questions leave a reply 🙂
CPC, CPM, CPA etc vary on keyword value and geo location and also on user experience.
If someone buy a product after clicking your ads you may get high revenue.
I think I have an example, recently I have removed Adsense from webpages that were not performing, and placed a different advertiser on those pages.
I knew this would increase my overall CTR, and thought that would make my site more appealing to advertisers.
Obviously, the impression decreased, as such my overall performance decreased.
Do you think this may be because the impressions have changed?