Using DFP Small Business for opening AdSense in a new window

12 Responses to Using DFP Small Business for opening AdSense in a new window

1. Dogs and things says:

   So what should we make of this?

   Reply
2. admin says:

   Your link is talking about general link behaviour.
   
   It does not apply to AdSense Ads.
   
   I set mine to open in the same window again to comply with the AdSense ToS.
   
   Better safe then sorry ;)

   Reply
3. Dogs and things says:

   I read:
   
   "You can use the same method described above on an AdSense ad unit to force the ad to open in a new window.".

   Reply
4. admin says:

   In the German AdSense support forum a google employee stated:
   
   

   In addition to target = blank I would like to stress that this is only permissible if you have not only run AdSense for that ad space. So, create a display area for the sole purpose, to open AdSense ads in a new window is a violation of AdSense policies to which even the Google Ad Manager users are bound.

   Reply
   • dora says:

     Well, you don't even have to create an ad unit for your ads to show on a new window.
     
     Just setting the target window on network settings to "_blank" on your DFP account will magically change your adsense ads to start being served with the target="_blank" link without having to change a single line of javascript code.
     
     You are definitely not violation of their TOS for changing the code because you are not changing any, not you are even creating an ad unit for the purpose of serving ads on a new window.
     
     I've actually been looking around their 'terms and conditions' here https://www.google.com/adsense/localized-terms and I can't find any place where it's mentioned that ads should not open in new window, mainly I guess, because the only way to allow such a thing would be by intentionally modifying the page's coding to change the ad behavior.
     
     Interestingly enough, using the 'target window' option on DFP will do such a thing without you changing anything on the adsense side, and maybe even without you realizing. You would think if Google was very serious about this they wouldn't allow such an option at all.

     Reply
5. Dogs and things says:

   If Google decides to punish you for doing what they do not like you're in trouble, and in a worst case scenario you'll lose your account. And as things stand, even if you are right you'll lose when Google says you're wrong.
   
   I agree with admin, it's better to be safe then sorry.
   
   Think about this: What do you win by opening ads in a new window/tab?

   Reply
   • dora says:

     Think about this: What do you win by opening ads in a new window/tab?

     
     I have a photo editing web app and having the user click on my adsense ads means that the user will lose all the work performed if the ad opens on the same page.
     
     Same page adsense target works fine if your page content is static, because the user can simply go back with the browser to find the same content. With dynamic content though, this is highly undesirable...

     Reply
6. admin says:

   See the statement of a Google Employee I quoted above.
   
   I would not want to risk my AdSense account for that.
   
   But if you are currently using it this way why not make an inquiry to Google Support via Email and ask them if it is ok.
   
   Then we have it in writing.

   Reply
   • dora says:

     Guten Morgen Deutschland,
     
     admin, do you happen to know what's the support email I should use for this?
     
     I can see where google is coming from with forbidding target ="_blank". Five years ago this would have meant opening a new window and with the slower internet speeds more loading times and certainly higher chances of losing the customer.
     
     But these days most browsers will just open a new tab and with current internet speeds everywhere and most landing pages designed to be quick it's just a seamless experience. Virtually all other networks do target="_blank" after the users click.

     Reply
7. admin says:

   Here you go: General Adsense Questions > Can I contact Google AdSense via Email?

   Reply
8. Berlino says:

   To me it seems Google has solved the problem. I did not change anything, but my Adsense no longer opens in a new window, some thirdparty Ads do. Feature or Bug?
   
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9. admin says:

   Still works for me as far as a I see it.

   Reply