Tag Archives: advertising

Did anyone tried sponsored posts?

Hi

There is a German ad network that sells sponsored posts on forums so I thought that this might be a good idea to offer as another advertising option to my clients.

Today I integrated the new advertising offer into my mediakit as follows:

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Posted in Advanced AdSense Publishers | Tagged , , , , | 3 Comments

Hello from he Netherlands

(written by Bioweer.nl)

A quick hello from The Netherlands. I am running a website about Bioweather since 2009 which gives out weatherforecasts related to influence on the human body.

The site bioweer.nl also has a lot of background information in articles and on a daily basis I put in new articles.

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Posted in Introduction | Tagged , , , , | 2 Comments

IAB Rising Stars – New IAB Brand Advertising Formats

Hi

The IAB in March 2011 announced 6 new Ad Formats as the new Rising Stars.

The new IAB Brand Advertising Formats are:

  • Billboard submitted by Google/Youtube. Dimension: 970x250px
  • Filmstrip submitted by Microsoft. Dimension: 300x600px
  • Portrait submitted by AOL. Dimension: 400x600px
  • Pushdown submitted by Pictela. Dimension: 970x90px Expanded: 970x415px
  • Sidekick submitted by Unicast. Dimension: 300x250px (+300x600px, 970x250px) Sidekick Dimension: 850x700px
  • Slider submitted by Genex. Dimension: 100%x90px (or 50px height) Slider Bar Active Ad Content Dimension width: 950px

I suggest that you watch the video, IAB’s Peter Minnium – Rising Stars, 16:27 as an overview introduction and then dive deep into the six ad units screenshots and pdf style guides.

It still is uncertain which of these Ad Formats will become IAB ‘standards’ and most likely will various Ad Networks adopt different Ad Formats.

I think these Ad Formats look promising even though due to the size load times will for sure become a concern. And by displaying ad formats of these sizes you most likely end up with one Ad Unit per page otherwise it will look cluttered and if CPM prices (these are branding ad formats after all) payed by ad networks will reflect this, remains to be seen. Of course that does not hold to those selling the ad units directly.

Rising Stars Display Ad Units

What do you think?

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Interest-based Ads Preference & Third Party Ads Preference

(written by adeel)

After noticing that adsense ads stalk you I decided to turn off these feature yesterday. For example a couple of days ago I went to hostgator site and since then the only ad i see everywhere is hostgator.

It has been only a day and I see my income jumped to about 40% more. The ctr is slightly up. I usually get 75 clicks per day but today i got 100. Surprisingly CPC is also about 20% more when It’s supposed to be low due to less competition?

I’ll keep you guys updated on this thread.

What do you guys think?

Posted in Advanced AdSense Publishers | Tagged , , , , | 5 Comments

Selling available Ad Inventory directly

Since I started to monetize my Websites with AdSense I also started to sell my available Ad Inventory directly to Advertisers. But there was a learning curve involved.

At first I simply contacted Advertisers via Email after seeing them advertise on competitor pages.

I emailed them, introduced my website(s) and asked them if they were interested in advertising on my sites as well.

That did not turn out very well and was very work intensive.

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Posted in Advanced AdSense Publishers | Tagged , , , , | 9 Comments