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Tag Archives: campaigns
Hi, new here
(written by wacnstac)
Hi, I’m new here. I’ve been using AdSense and DFP SB since it was first rolled out as GAM.
The reason why I stumbled on this site was I was looking for the answer that this page talks about:
I have a bunch of CPD campaigns trafficked in at the same “Sponsor” priority all at 100%.
This is the Season for Placement Targeting Optimize Your Ad Units
Last week, we discussed DoubleClick Ad Planner, a media planning tool to help you improve your placement targeting. Now that you’ve made your website visible to advertisers with Ad Planner and ad placements, we want to help you ensure that your ad units are also visible to advertisers and ready to be targeted. Here’s how to take advantage of advertiser spend with your ad units:
1. Implement your ad units above the fold and near your content, where users are already engaging with your site. “Above the fold” refers to the area on a page that a user can see without scrolling down.