Tag Archives: click

Place without borders next to content

(written by unicorn)

If you place an adsense add next or “within” content with no boarders, the audience thinks it might be an object that it can “click” to go away.

Example:

CONTENTCONTENTCONTENTCONTENTCONTENT
advertisingCONTENTCONTENTCONTENTCONTENT
advertisingCONTENTCONTENTCONTENTCONTENT
advertisingCONTENTCONTENTCONTENTCONTENT
CONTENTCONTENTCONTENTCONTENTCONTENT
CONTENTCONTENTCONTENTCONTENTCONTENT

performs better than:

CONTENTCONTENTCONTENTCONTENTCONTENT

advertising CONTENTCONTENTCONTENTCONTENT

advertising CONTENTCONTENTCONTENTCONTENT

advertising CONTENTCONTENTCONTENTCONTENT

CONTENTCONTENTCONTENTCONTENTCONTENT

CONTENTCONTENTCONTENTCONTENTCONTENT

This is of course not good for your user experience.

However if you have special campaigns that need to have their CTR improved or they are dead for the future, you might think of this.

Posted in AdSense Placements | Tagged , , , , | 5 Comments

Understanding Click Distribution Data in SERPs

Hello

Today I found a very interesting article about Click Distribution Data in SERPs.

They took Click data from available Studies and estimated the percentage of click volume you may receive based upon SERP position.

  • Position #1: 45.46% of all clicks
  • Position #2: 15.69% of all clicks
  • Position #3: 10.09% of all clicks
  • Position #4: 5.49% of all clicks
  • Position #5: 5.00% of all clicks
  • Position #6: 3.94% of all clicks
  • Position #7: 2.51% of all clicks
  • Position #8: 2.94% of all clicks
  • Position #9: 1.97% of all clicks
  • Position #10: 2.71% of all clicks

Total: 95.91% of all clicks occur on Page #1 of SERPs

I find that really interesting.

You can read the full article here:

(Resource no longer exists)

Posted in Website Development | Tagged , , , , | 1 Comment