Tag Archives: contextual

Demystifying interest based advertising and its effect on your revenue

Hello

When it comes to AdSense interest based advertising or IBA a lot of myths
and speculations are made in regards to its effect on your revenue.

Publishers argued that showing Ads based on the previously visited websites
of a user Ads would not perform as good as content targeted Ads.

Contents

  • What is interest-based advertising?
  • Can I opt out of interest-based advertising for my site?
  • So how does interest based advertising affect my revenue?
  • My stats for January from the new report are very promising
  • Conclusion

What is interest-based advertising?

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Posted in AdSense Statistics and Channels | Tagged , , , , | Leave a comment

Stopping / Removing placement targeted ads from my site

(written by munnakv)

From 5 %, my placement targeted ads increased in the past one month to occupy 30 % of the overall ads.

However, eCPM for placement targeted ads is less than 60 % of contextual ads.

CTR for placement targeted ads is 10% more than CTR for contextual ads.

I wanted to stop ads from targeting my site. This is what I did:
(more…)

Posted in Advanced AdSense Publishers | Tagged , , , , | 2 Comments