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Tag Archives: season
Is it just the Christmas season or are all the changes paying off
Hi
I know that the 4th season is the one season where Advertisers spend the most of their advertising budged however compared to October my overall earnings (if they keep continuing this way for the whole December) increased about 160%.
I really hope that the drop in January is not that high.
How are your earnings increasing this Christmas season?
Did you prepare your Ad placements to be ready for all the extra advertising money to be spend on your site?
Posted in Advanced AdSense Publishers
Tagged christmas, rectangles, season, sites, traffic
2 Comments
This is the Season for Placement Targeting Optimize Your Ad Units
Last week, we discussed DoubleClick Ad Planner, a media planning tool to help you improve your placement targeting. Now that you’ve made your website visible to advertisers with Ad Planner and ad placements, we want to help you ensure that your ad units are also visible to advertisers and ready to be targeted. Here’s how to take advantage of advertiser spend with your ad units:
1. Implement your ad units above the fold and near your content, where users are already engaging with your site. “Above the fold” refers to the area on a page that a user can see without scrolling down.
This is the season for placement targeting: Display advertising
Over the past several weeks, we’ve given you tips about how to take advantage of placement targeting as advertiser spend increases during the holiday season. In this final post of our “‘Tis the season for placement targeting” series, we’ll take a step back to talk about a popular topic that’s generated buzz around Google and the online advertising industry: display advertising.
This is especially relevant to this series, as the goal of placement targeting is to offer premium space to advertisers so they can effectively reach their audiences. And these days, when you’re talking about premium space, you’re usually talking about space that’s devoted to display ads.