Tag Archives: smart

Is too much blending bad for business?

Hello

after spending a lot of thoughts about smart pricing which is most likely
grained down to the Ad Unit Level on AdSense I came to the following conclusions:

  • The better Users convert for the Advertisers the more money you will make over time.
  • Users convert better if they click on an Ad Unit because they are interested in what is advertised.
  • Blending is important to make the Ads complement your content and not make them intrusive.
  • Too much blending however could make users see Ads as your content and make them feel “tricked” when they realize that they just clicked on an Ad. They will more likely not convert for the Advertiser.

Especially the last point is important.

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Posted in AdSense Placements | Tagged , , , , | 12 Comments

Whats up with that smart pricing?

Hello, it’s me again.

Every so often I read threads where users (some of them call themselves adsense experts) say things like this:

  • Your AD has been smart priced
  • You’re clicks will likely get smart priced
  • Your Account has been smart priced
  • Be careful or you get smart priced
  • I suspect that i am smart priced

(These are all quotes from Digitalpoint and Webmasterworld members by the way :D)

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Posted in Advanced AdSense Publishers | Tagged , , , , | 7 Comments