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Tag Archives: targeted
Do you harness the full potential of placement targeting?
Hello
I made a big change to my website that hopefully will increase my earnings a lot over time.
I run a medical forum for patients to ask medical questions. My forum has several medical categories with different topics.
So far I made extensive use of Adsense channels to track each of my Ads separately.
I also activated “placement targeting” for the best performing ad placements.
However I did not realize the full potential of “placement targeting” until yesterday after I talked to my direct advertising marketer:
Stopping / Removing placement targeted ads from my site
(written by munnakv)
From 5 %, my placement targeted ads increased in the past one month to occupy 30 % of the overall ads.
However, eCPM for placement targeted ads is less than 60 % of contextual ads.
CTR for placement targeted ads is 10% more than CTR for contextual ads.
I wanted to stop ads from targeting my site. This is what I did:
(more…)