Tag Archives: targeting

Over the past several weeks, we’ve given you tips about how to take advantage of placement targeting as advertiser spend increases during the holiday season. In this final post of our “‘Tis the season for placement targeting” series, we’ll take a step back to talk about a popular topic that’s generated buzz around Google and the online advertising industry: display advertising.

This is especially relevant to this series, as the goal of placement targeting is to offer premium space to advertisers so they can effectively reach their audiences. And these days, when you’re talking about premium space, you’re usually talking about space that’s devoted to display ads.

Continue reading →