Low traffic site on your AdSense account

(written by Toon)

I’ve heard somewhere that showing ads on a low performing account can affect the performance of your more high powered sites within the same adsense account.

How much truth is there on this? I can understand how a low paying ad slot on one site could affect a high paying ad slot on the same site, but an effect accross another site?

I’d love to hear some feedback on this.

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  3. Less ads more revenue? Tale or truth?
  4. Adsense Account
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One Response to Low traffic site on your AdSense account

  1. admin says:
    I can only speculate on this topic.

    However like ezman said:
    [...]Adsense, on the other hand, most likely smart-prices by the most granular level with statistically significant data available.

    So, I imagine they have a base rate for an entire Adsense account, then by domain, then by individual ad placement or page / size. All this would be split by geographical regions as well.

    So, if you change your ad placements and you see increased clicks and earnings for a few days (or longer / shorter depending on volume) and then see click remain consistent but earnings drop (a PPC drop), you are most likely being smart priced.[...]
    with this said I think that a low traffic site will not hurt your high traffic site unless it is of very poor quality or the clicks are poor quality.

    I for one don't see any impact, however I never tried to remove ADs on my low traffic sites. All ADs there are targeted as well and I think return high quality clicks.

    But if someone is willing to start an experiment that would be very interesting.

    Maybe I'll do one, I have to think about it.
    Reply

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