Adsense alone or Adsense using DFP

4 Responses to Adsense alone or Adsense using DFP

1. admin says:

   DFP is an Ad Server that offers the option to use AdSense as fall back if no inventory is present.
   
   You can attach a custom channel to your AdSense fall back in DFP. Read this:
   How to set up Google AdSense using DFP Small Business build in AdSense option
   
   If you don't display third party Ads on your website you don't need to use DFP Small Business.
   
   However you can use it to test and improve your AdSense performance.
   
   But for that you can't use the AdSense fall back option you need to create AdSense Line Items.
   
   Read this: How to set up Google AdSense as Line Item using DFP Small Business
   
   There shouldn't be much of a difference in CPC for AdSense via DFP or "normal" AdSense because the visitor does not see a difference at all. So there is no benefit for using AdSense via DFP if you don't display third party ads or use it for testing.
   
   Hope this helps a little

   Reply
   • learner2012 says:

     Thanks! That clears up my questions. Now, I need to clean up the code on my site. I've had some companies ask about advertising but not have actually purchased it yet.
     
     Thank you!

     Reply
   • zafarnamah says:

     Hi admin. You have got a very informative site. I wanted to follow-up to your response.
     
     If I have seven channels in AdSense and I am using AdSense in DFP as an Order (rather than a fall-back option), are the AdSense channels still targetable?
     
     Any inherent advantage of not using AdSense as an Order if the blocks reserved for AdSense are never going to show third-party ads?

     Reply
2. admin says:

   There is no advantage in using DFP for AdSense if you don't want to sell these ad spots anyway.

   Reply