(written by adeel)
My ecpm is 0.57. I have been reading people have been getting as high as $50 for their sites.
A few days ago I decided to use openx and chose this option(If the cpm is more than 3.00, openx can show its own ads).
To my surprise, I have been getting really good results.
They have been paying me about 3.4 cpm so far and its way better than what adsense is paying me.
Your experience?
it's only a 5% CTR with a CPC of $0.1
It is a calculated value: eCPM = earnings/(impressions/1000)
It helps you to compare the value of an Ad Spot with prices you would get if you would sell the spot on CPM basis.
The CPM price for an Ad spot (if you would sell it directly) is depending on your niche and the importance of your site in your niche. Selling Ads directly is much easier if you are the
"Top Dog" of your niche then if you are a small fish.
When selling Ads directly to advertisers CPM prices ranging from 10-50$ are very common however most likely those prices are payed to large Publishers, Agencies and Verticals and not spend on single sites (because it involves too much work for big Advertisers to manage their campaign over hundreds of different websites by themselves.)
Regarding your original question eCPM totally depends on the number of impressions you get and your CTR.
Anyone is able to achieve a 5$+ eCPM if he has 500 impressions a day and happens to get 2-3 clicks that pay more than a few cent.
However on a scale of a million impressions or more 5$+ eCPM is a totally different thing.
If you track all your Ad units with separate channels you'll most likely notice that some Ad units have a much higher eCPM then others depending on Impressions and CTR of course.
If you just track your website globally you might want to read this:
Different strategies to use AdSense Channels
An overall eCPM of 50 Cent is not much and there are for sure many ways to improve this. For example try different Ad units,
placements and blending to increase your CTR and with that your eCPM.
But you are exactly on the right forum for this "mission".
Read all the tips here and start working on your Ad inventory.
Just remember: