Because of a the high demand on this I created Understanding DFP Small Business as a separate tutorial.
Over time I will move the valuable comments and discussions from this thread over to the tutorial itself, so that you have it all in one place. Until then, make sure to also check the comments here.
Now, take a look at the current Table Of Contents.
Yesterday I have create my adsense account through this method and I have paste that code on my blog ((Resource no longer exists)) but the ads are not displaying on my blog. Please help me.
Thank you
1) When implementing the inventory ad units should I enable the Google Adsense Inventory setting for all the Google Adsense ad units I implement?
2) Above you state that I have to go into my adsense account and get the code for every Adsense ad unit and paste the code in the snippet box. Where is this snippet box?
I look forward to hearing from you.
Thanks,
Nick
Read this for how to set up Adsense with DFP: How to set up Google AdSense using DFP Small Business It is the box which you see when you create a "line item" and select "third party >>"
Hope this helps
When not using Adsense,
Does DFP help you to find new advertisers from who you have to create new orders for? or you have to find the advertisers some other way on your own...
thanks in advance
Of course feedback is also very welcome :)
Currently, I chain my networks. Network A default to Network B, etc. This is based usually on the average CPM of each.
I assume I will need to removed all defaults from each network so that, if the first network DFP goes to isn't going to fill the space, it'll go to the second option. Is this correct?
Thanks.
It has taken me a few days to understand the basics of working with DFP, your writings helped me a lot.
Although I'm not sure DFP will be of great help for my site I decided to give this a good go, thinking that if it won´t help it certainly won´t hurt.
One thing I found of great help is the mass upload using CSV sheets. As I am using many different ad units being able to upload those through CSVs cut down work.
Nevertheless, a lot of work needs to be done adding Line Items, creatives and editing my sites files. I have not finished all of that yet, over the next couple of days it'll be done.
I´m not even sure if there's much use in using all those individual units, for my small site I could as well use three different units instead of nearly 200. But I figure it won´t hurt to do all this as it'll help me get a lot better insight in what exactly is going on on my site. I plan to monitor all individual units for at least three months and then see if I can draw any helpful conclusions when it comes to optimization.
One very nice thing I achieved already is the fact that I can confirm that roughly an hour after starting to work on DFP the icon that indicates ads open in a new window appeared in all of my units. And I haven´t even started serving ads through DFP!
All I did was setting the target window to blank for all my uploaded units.
Even if this is going to be my biggest benefit from using DFP I consider all the work worth my while as I believe this new behavior will be good for my site.
But I'm pretty sure there´ll more benefits for me. We'll see.
Greetings.
I'll be very interested to hear if other Publishers noticed the same.
I don't use the build in AdSense option of DFP because it has very limited functionality. I serve my AdSense AD Units with DFP as Third Party Ads so they should not change at all.
I followed your above instructions to set up DFP, if I'm not mistaken those instructions make me serve AdSense units as Third Party Ads. Is that correct?
You have the option to enable AdSense inventory settings when creating a new Ad Unit. This option should not be used because it offers only limited AdSense functionality.
I had uploaded my units using a csv file and had set AdSense inventory settings to NO.
I did the same in the Network Settings.
However, when I prepared the units I wanted to use for testing I set the AdSense inventory settings both for the units as for the Network settings to Yes.
I just undid those settings and few minutes later the new formats are displaying.
Fortunately the solution was very simple, because I found those new formats much more productive and had decided that if DFP was not able to deliver those I would not continue using DFP until this issue was solved.
This tool definitely has a pretty steep learning curve, although once you find out how things work it's pretty simple, like most complicated things.
Greetings.
Pretagging your pages with the code that goes in the <head> section avoids the 60 minute lag that occurs when you first start serving ads through DFP.
If you don´t pretag it will take up to 60 minutes before ads start showing, if you pretag your pages and wait for more than an hour before you ad the DFP tags to your AD Unit code ads will start showing immediately.
I currently run a 300x250px medium rectangle on a 336x280px large rectangle Ad Unit. However if you define multiple sizes for a line item e.g. 300x250px and 336x280px and create a creative for each they will only run on Ad Units with matching sizes.
To have a medium rectangle run in my large rectangle Ad Unit I created a large rectangle creative and pasted my medium rectangle AdSense code in it.
So now my medium rectangle is running as "fake" large rectangle ;)
It is not a very elegant solution but it was the only one I
could come up with. Maybe someone has a better idea.
I'll go and do some testing...
DFP Consultant
(Resource no longer exists)
Thanks Admin you are great
The inventory earning in DFP will be paid to adsense account ? or is there any payment option in DFP i coudnt find any.
and i can see i have got paid more in DFP but if i login to Adsense account the figures are very low.
how this all works where i will be getting paid ? DFP or Adsense Account ? and why both have different figures ?
Please help
Thanks
H Afridi
So if you sell Ads on your site directly and put them into your DFP AdServer then you have to get payed from the Advertiser directly.
I don't really understand what you mean with AdSense paying more in DFP then in AdSense.
DFP (if AdSense is served as third party creative like described in my tutorial here) is not able to count clicks and earnings from AdSense just impressions.
To see what you earned in AdSense you have to go to your AdSense account.
Also you should read this: Different strategies to use AdSense Channels
my site is (Resource no longer exists) let me know what to change?
Thanks
one more thing sir why the impression figures in DFP are not the same as adsense account?
DFP Adsense Impression = 8,855
Adsense Account = 4,211
so how this works?
Thanks
Are you sure you are seeing "Ad unit impressions" in your AdSense Report or "Page Views"?
Pageviews are only counted for the first Ad Unit. See this thread for more information:
AdSense Stats discrepancies explained: Clicks > PIs
In regards to your second question, please use our Website Reviews Forum for this kind of requests. You can ask for a review after you have been registered for 7 days and made at least 10 posts.
You can set CPM prices for you campaigns in DFP and let AdSense to compete with them.
Right now, I have five ad networks chained together through the networks themselves. If Network A doesn't fill the space, it defaults to whoever I have at Network B and so on. With five networks chained together, I think it sometimes slows the site.
Since I now have a non-network advertiser I am wanting to mix in, I am looking at DFP or something which allows me to do this.
So my question is whether I need to add creatives for all my networks or just my top network and any non-network advertisers. If I need to add creatives for all, does DFP automatically try to send to the top tier, then two, etc.? If it does, wouldn't I need to remove my defaults at the various networks and replace with some special code sending it back to DFP?
Thanks.
AdSense should be by far the best paying Network.
There are only very limited settings where AdSense is not the best paying.
But yes, I would only serve your best paying Network when your sold Advertising is not displayed. Or what you could do is set up an alternate URL for AdSense which serves a html page with your second network ad code in case that AdSense can't deliver an AD. But I doubt that you'll find a case where you would need a third backup network.
I read your post on cascading. Is this the method used if I want to default back to DFP?
What I am looking for is DFP to look at all my ad networks and pull the highest-paying ad.
It works with AdSense because DFP and AdSense are both from Google but
competing third party Ad Networks with it based on real CPM or CPC is not possible,
as far as I know. But you can ask in the DFP Help Forums to see if anyone has an Idea:
Read more about DoubleClick Ad Planner here: DoubleClick Ad Planner Marketplace
If your currency in DFP Small Business is set to US Dollar you can take part in the DoubleClick Ad Planner Marketplace.
Therefor you need to set prices for your placements in DFP Small Business.
The setting is called "CPM in Ad Planner"
Then check the checkboxes for:
Offer this placement to advertisers through:
- DoubleClick Ad Planner
and your inventory is available in DoubleClick Ad Planner.For being available in AdWords I think you need to use AdSense.
Under AdPlanner when your setting up each of your sites and then it gives you the option to choose advertising accepted. Is it best to list as many sizes as possible to show your flexible?
And on Ad Planner how does a person figure out what a reasonable CPM is? If you don't set a CPM do the ads not still compete and give you the higher offer?
I would check my AdSense RPM (former eCPM) and add 50cent to 1$ for starters.
I can't/won't implement all available ad formats.
Is it possible to make each of them show up a percentage of the time? I.E. Adsense 60%, X 30%, Y 10%. I saw the percent of remaining inventory so I'm not sure if I would use that or not (I'm afraid if this is wrong and I do it that I'll have a lot of blank spots popping up).
Or if this is even possible. :/
After that go to the creatives of this line item and you'll see that the "Weight" option changed from N/A to a number. Here you can edit the weight for each creative. If you set one creative to weight 1 and one to 10 then the second one will be shown 10 times more often.
The "Type" and "Rotate creatives" Setting for line items are the settings which determine display order
Adsense (order) -> ATF LR Gst (Line item) with targeting to "ATF LR Gst" -> 1 creative (to make this simple) YieldBuild (order) -> ATF LR Gst (Line item) with targeting to "ATF LR Gst" -> 1 creative
These creatives are in totally different orders but are targeting the same ad unit. So should I still make each of the line items "weighted" and edit each creative accordingly and will that give the desired affect I'm looking for? I just figured the "weighted" items only for creatives in the same line item.
Or am I just doing this totally wrong :/
Then you need to work with Type settings and define different delivery goals.
Just wanted to say this is a fantastic site and I'm happy that I found it!!!
That is a challenge every Website owner has to face on its own.
There are several ways to approach this:
1) Advertisers ask you.
2) You ask advertisers.
3) You contract someone to bring you advertisers.
4) You use advertising networks like AdSense
Most of us will use a combination of the above options.
To 1) Make it easy for advertisers to contact you by providing contact details, provide them with basic statistics and a Mediakit. However you will most likely only be contacted if you reach enough people with your website and become known in your niche.
To 2) This is hard work and I made the experience that the time spent is not worth the outcome but that might differ for different websites and niches.
To 3) This is what I did too. I have an exclusive contract with a big advertising marketer. They have the biggest health vertical in Germany. The downside is that I have to split earnings with them. Next to AdSense this is a nice extra income without me working for it.
To 4) The easiest way and most likely the best for 90% of all small to medium sized websites. The good thing is that you can run any combination of these 4 options :)
thanks for this great guide. I tried to implement AdSense into DFP by using your new setup. Unfortunately the ad units on my site stayed empty. Is there any way how I could track down the mistake I made? I ran through your guide twice but nothing changed.
regards
Patrick
One issue I found or have no answer for:
I have several sitewide spots within my website. I noticed with DFP is it impossible to have the same ad spot running on a page. The place where the 2nd ad spot appears will be blank. Does anyone know how to work around this or are we honestly not able to repeat spots on a page?
That should do the trick unless I misunderstood your problem.
Then you need to explain again what you did and what your problem is exactly ;)
Do you by any chance use Ad Block?
Like ...
googletag.cmd.push(function() { googletag.defineSlot( '/1073361/336x280_cat-pages_ATF', [336, 280], 'div-gpt-ad-1321463691918-1' ).addService( googletag.pubads() ); GA_googleAddAdSenseSlotAttr( "336x280_cat-pages_ATF", "google_ad_channel", 1273635613 ");....How to set up AdSense using DFPs build in AdSense option - Async Version
however, if I implement the directions on that page, no ads show up anymore. (it works well without the edit )
I have 3 ads on my page, and I changed a part of the header code from
<script type='text/javascript'> googletag.cmd.push(function() { googletag.defineSlot( '/1073361/160x600_img-pages_left_ATF', [160, 600], 'div-gpt-ad-1321528770977-0' ).addService(googletag.pubads());
togoogletag.defineSlot( '/1073361/728x90_img-pages_bottom_BTF', [728, 90], 'div-gpt-ad-1321528770977-1' ).addService(googletag.pubads());
googletag.defineSlot( '/1073361/728x90_img-pages_top_ATF', [728, 90], 'div-gpt-ad-1321528770977-2' ).addService(googletag.pubads());
googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script>
<script type='text/javascript'> googletag.cmd.push(function() { var slot1 = googletag.defineSlot( '/1073361/160x600_img-pages_left_ATF', [160, 600], 'div-gpt-ad-1321528770977-0' ).addService(googletag.pubads());
slot1.set("adsense_channel_ids", "8348056594"); var slot2 = googletag.defineSlot( '/1073361/728x90_img-pages_bottom_BTF', [728, 90], 'div-gpt-ad-1321528770977-1' ).addService(googletag.pubads());
slot2.set("adsense_channel_ids", "8008306723"); var slot3 = googletag.defineSlot( '/1073361/728x90_img-pages_top_ATF', [728, 90], 'div-gpt-ad-1321528770977-2' ).addService(googletag.pubads());
slot3.set("adsense_channel_ids", "0001099950"); googletag.pubads().enableSingleRequest(); googletag.enableServices();
}); </script>
If you don't see ads make sure you use the same DIV ID in your header and body code.
The DIV IDs are randomly generated each time you click on generate tags.
When I implement the new code, all adsense ads on the page dissapear.
The DIV ID is correct.
DFP works well without attaching the channels.
Strange..
(You can copy the selected channels targeting settings )
However, once a placement is made, that option is not available anymore.
In the dfp help texts, they say that this is possible, ( How does placement targeting work? - DFP Small Business Help ) but I don't see that option anymore once a placement is created.
Anyone has an idea how to copy the a certain Adsense 'channel targeting setting' to an existing placement ?
Thx!
The ads are on the category pages, and the image pages.
Check your code again, it works perfect for me with:
<script type='text/javascript'> googletag.cmd.push(function() { var slot1 = googletag.defineSlot('/1025031/PatFra-3rd-LR-1P-Threads-Schulmedizin', [336, 280], 'div-gpt-ad-1319895692625-13').addService(googletag.pubads());slot1.set("adsense_channel_ids", "2777822898"); var slot2 = googletag.defineSlot('/1025031/PatFra-3rd-LR-W-Threads-Schulmedizin', [336, 280], 'div-gpt-ad-1319895692625-32').addService(googletag.pubads());slot2.set("adsense_channel_ids", "4841233170"); googletag.defineSlot('/1025030/PatFra-LR-Last-post', [336, 280], 'div-gpt-ad-1319888893242-15').addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script>To your other question:In your screenshot you already have copied settings from AdSense to your placement.
Delete the placement and create a new one to assign a different AdSense Channel to the placement. I could not figure out another way to do it. If you have an existing placement without assigned AdSense targeting yet, then you can do it like the description in the help
I found the error.
It is because of the different kinds of " that are used for 'param' and 'value'.
With your last example, it worked fine.
In the example I took from the site first, (How to set up AdSense using DFPs build in AdSense option - Async Version) the " are different. Notice the &8242; and &8243; which is an espcaped unicode character, representing the typographic 'correct' quote characters. Not so 'correct' for code.
last example:
<script type='text/javascript'> googletag.cmd.push(function() { var slot1 = googletag.defineSlot( '/1025031/PatFra-3rd-LR-1P-Threads-Schulmedizin', [336, 280], 'div-gpt-ad-1319895692625-13' ).addService(googletag.pubads()); slot1.set("adsense_channel_ids", "2777822898"); var slot2 = googletag.defineSlot( '/1025031/PatFra-3rd-LR-W-Threads-Schulmedizin', [336, 280], 'div-gpt-ad-1319895692625-32' ).addService(googletag.pubads()); slot2.set("adsense_channel_ids", "4841233170"); googletag.defineSlot( '/1025030/PatFra-LR-Last-post', [336, 280], 'div-gpt-ad-1319888893242-15' ).addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.enableServices(); }); </script>Now it works fine :-) I have set up the placements without attaching targeting from an Adsense channel. I had read you can do that later, and that was the plan. But now it seems I can't do that anymore, after the placement is created.Many thanks for the assistance !
I will adress the CSS issue tomorrow. Thanks for pointing this out ;)
These can be channels with no connection to Adsense ads, with the only purpose to create channels for the ads shown trough DFP ?
I was wondering if this had an influence on targeting. If inside Adsense a channel is open for targeting, but no Adsense Ad is connected to that channel, will advertisers be able to use that channel ? ( for targeted advertising )
Targeted advertising is also accomplished trough DFP directly ( placements), but I wondered if the Adsesne channel targeting is also still valid, if no Adsense ad is connected to an Adsense Channel.
Now I show a big rectangle (336x280) on my site, and I would like to test with a medium rectangle (200x250). Ok, I created a new channel, a new Adsense unit and connected the ad unit to the channel. I don't use a line item for servings my big rectangle.
I just created that ad unit in my inventory, and serve that ad unit trough the generated tags.
I only use orders and line items to let Adsense compete with external networks.
It is not completely clear how I should proceed to set up a split test ..
Should I treat the big rectangle as an 'external network', and setup an order and line item for it ?
Thx for any advice!
Use the DFP Reporting tools for statistics on DFP Ad Unit performance.
If you want to run AdSense in a Split Test you need to set up AdSense as Line Items.
There is no other way. The build in AdSense option is a fall back.
Big Rectangle, Text+images Big rectangle, Images Medium rectangle, Images However, the medium rectangle does not show ad impressions.
The ads are divided between the two big rectangles.
Can't you run a split test with 3 creatives ?
Or can't a medium rectange be shown in a big rectangle ad unit ?
Thx
And yes, you can run split tests with as many creatives as you want
There are some things I liked better with OpenX but in general it's been an improvement.
The biggest help was your mentioning OpenX terminology and how it relates to terminology on DFP SB.
So, perhaps you could include a new section of your tutorial specifically for OpenX users.
Lots of folks dumping OpenX for DFP SB.
I moved to DFP so that I could use some features that AdSense doesn't provide by itself (Ajax-compatible and Open in New Tab).
I read most of this thread, but I still have some questions.
1) Once I'm just using AdSense ads (no other networks), do I need to worry about Orders and Line Items? Or, I simply create Ad units and Placements? At the moment I'm just using those and the ADs seem showing well so far.
2) Although my AdSense earnings seem increasing, the Channels performance seem frozen. Is this because I have to set "adsense_channel_ids" to my ad units?
3) Some ADs (at least the 468x60 ones) are not returning any AD. They just display a blank space. Other ADs that work well, sometimes they also show a blank space, but not always.
However, with AdSense without DFP, they were always showing ADs. Do you have any clue about what can be the cause of this?
As for the 468x60 ads, in the "Winning line item", they say "Winning line item information not found.".
Most ADs say "AdSense won.".
But, again, I'm only using AdSense in my DFP, so I'm not sure why isn't AdSense "winning" for the 468x60 ads.
Thank you very much!
Nuno
I don't really know why you sometimes get a blank page however it might be due to the "ideology" of Google that if they can't serve ads fast enough they don't serve them at all to give the user the best (fastest) experience. They do it on their search engine and might as well do it on our sites with dfp.
I have to say that the (2) was true. Once I added the Channel IDs, AdSense is now reporting earnings well for each channel. As for (3), it was because of a glitch in the code that was giving the wrong dimensions. The 468x60 ads are now showing ads.
However, I would still like an answer for (1) and the problem of sometimes ads showing a blank space (even if it is rare), while it never happened with AdSense itself, before.
Thanks.
Well, your answer about blank ads makes sense. However, I don't think that is a good policy of them. Isn't there a way that if there aren't ads to show, there is always a "fallback"?
What I mean is, some fixed or random ad of myself to show in that place when AdSense doesn't have any ads to display.
Thanks again.
Maybe it is a bug or someone can help you with it :)
Google Groups
I posted at the same time I asked on this forum, but seems no one replied there.
Thank you for your help!
I'm quite new to DSP.
I created a 728x90 ad space. Suppose that I want to show an ad for a total of 4.000.000 impressions. How do I set up another ad to be shown when the first is not shown?
I tried setting the second one type-4 with 100% impressions, but the first ad is not display enough time.
Thank you!
DFP Small Business Line Item Settings Explained
Is this way I can't set an "endless" advertising campaign, right?
The second ad is adsense, but I don't want to use the build in option.
Why do you suggest me to use House instead of Network?
Thank you!
You can set any ad campaign to endless if I am not mistaking :)
For what I understand only Sponsorship can be set to endless.
Sponsorship, Network, Price Priority and House can be set to "unlimited" end time.
Do you change your AdSense settings often?
Yes, you are right about the "unlimited" time :) I'm trying different solutions with adsense so in the next months I will make a lot of changes :)
However once you found your best performing ad unit settings you should consider using the build in AdSense option.
I switched mine nearly a year ago now :)
Sorry to bother you with all those questions :)