How is eCPM calculated?
- eCPM = (page impressions/1000) x CPC
- eCPM = [(page impressions x Coverage) / 1000] x CPC
- eCPM = (total earnings x 1000) / page impressions
- eCPM = (page impressions x 1000) / total earnings
- eCPM is based on bids of the advertisers and therefor is not calculated
One of the following methods IS allowed by AdSense, which one?
- Placing “support us” above an AdSense Link Unit
- Placing an AdSense Ad Unit inside a floating div
- Placing AdSense inside your Newsletter
- Format AdSense ads so that they become indistinguishable from other content (perfect blending)
- Placing AdSense ads inside your content using CSS
What is a safe CTR for a Website to not get banned from AdSense?
- < 1.5% CTR
- < 5% CTR
- < 10% CTR
- < 20% CTR
- CTR can be as high as it goes as long as Clicks are valid clicks
Which combination of AdSense Ads per page is the maximum allowed by Google?
- 3 Ad Units / 2 Link Units / 3 Search Boxes
- 3 Ad Units / 3 Link Units / 2 Search Boxes
- 3 Ad Units / 3 Link Units / 3 Search Boxes
- 3 Ad Units / 2 Link Units / 2 Search Boxes
- 3 Ad Units / 3 Link Units / 1 Search Box
One of the following does NOT count as invalid clicks, which one?
- Asking visitors to support your site by clicking your ads
- Clicking your ads to see what the advertisers offer
- Buying traffic to generate more AdSense revenue
- Creating unique content to increase your visitors that might click your ads
- Using a PHP script that clicks your ads to keep a more constant CTR
Which statement describes “conversion” in regards to Google AdSense?
- Conversion describes the ability of the webmaster to convert traffic into clicks
- Conversion is the percentage of people that click on ads compared to all visitors viewing the ads
- Conversion means that a visitor that clicks an ad on your website buys the advertised product
- Conversion describes the ability of the advertiser to encourage visitors to click his ad
- Conversion is only important for AdWords Advertisers and has nothing to do with AdSense Publishers