Tag Archives: inventory

Custom Ad Sizes….

(written by christopher)

Ok, now we can all use different ad sizes:

Announcement: Inside AdSense: Introducing custom ad sizes: More ad formats to fit your site

Help Center: https://support.google.com/adsense/answer/3289364

There’s lots of cheering about this in various forums.

I’m not sure I’ll be taking advantage of this though. At least not right away.

It seems to me that if you use a non-standard size, there will be less ad inventory (display ads) and, if there’s less inventory, there will be a lower average cpc. Unless…. they are just resizing standard size ads?

I don’t know, sounds like it’s going to create chaos and lower cpc to me. I’ll just stick with standard ads for a while here and watch what happens with this.

What do you’all think? I am I just being an old fart that’s to resistant to change?

Chris

Posted in Advanced AdSense Publishers | Tagged , , , | 1 Comment

Selling available Ad Inventory directly

Since I started to monetize my Websites with AdSense I also started to sell my available Ad Inventory directly to Advertisers. But there was a learning curve involved.

At first I simply contacted Advertisers via Email after seeing them advertise on competitor pages.

I emailed them, introduced my website(s) and asked them if they were interested in advertising on my sites as well.

That did not turn out very well and was very work intensive.

(more…)

Posted in Advanced AdSense Publishers | Tagged , , , , | 9 Comments