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Tag Archives: rpm
$78 RPM ‘typical’?
(written by christopher)
I got one of these ‘personalized tips’ messages from adsense recommending I use wider ads. Actually I had just recently changed to wider ads, so the message was a little late in coming.
However, I found this part of the message to be very surprising:
“Advertisers prefer wider ad units for their premium inventory, resulting in higher bids for your ad placements. Though all sites are different, publishers typically see $78.67 RPM when using the wider ad size.”
Whoa!!!
How to optimize AdSense with Split Tests
Hello
I always say that continuously testing is the key to maximizing AdSense earnings.
Today I want to emphasize this once more with an example from my recent tests.
The last 2 month my AdSense earnings dropped about 1/3 for no apparent reason.
The traffic is nearly the same and I run forum(s) so there is fresh content daily.
I’d like to think that April and Mai are month with low advertising spendings (in direct sold advertising it is) but anyways AdSense is a long term business and a few draw backs are not unusual.
I took this “opportunity” and started testing again to see if I can get the numbers back up by running a few Split Tests.
But what is a split test?
Low clicks
(written by azguy_9)
WTF???
I am getting .01 and .03 for some clicks on very high ranking sites. What the heck is that????
Sometimes you can find gems by looking at ad type!
(written by JamesColin)
to let you know that in ads performance, I have found a gem.
On one of my site I have 20% CTR for the page.
Understanding your reports on Google-certified ad networks
Since launching a new report to show you how much you’re earning from Google-certified third party ad networks, we’ve received questions from publishers around how to make sense of the numbers they’re seeing. Some have let us know that they’re now blocking lower-performing ad networks based on revenue per thousand impressions (RPMs), a practice which can actually have a negative impact on overall revenue. Today, we’d like to take a moment to address your questions and provide more guidance around understanding your reports and blocking specific ad networks.
Let’s first talk about analyzing RPM figures.