728 x 90 Leaderboard below the fold

(written by WalterPoon)

Hi, I used to put a 728 x 15 link unit above my article and a 728 x 90 leaderboard at the end of the article. However, every website advising on Adsense placement (including the Adsense official website) that I have read so far advises that Adsense ads should (as far as possible) be placed above the fold.

I tried putting my 728 x 90 Leaderboard above my article (in place of the 728 x 15 link unit) for a week and I got absolutely NO clicks. I have now changed it to the original position at the bottom of the article and am getting between 10-30 clicks a day. What could be the reason?

What’s my problem then, if placing the Leaderboard at the bottom works? I was told that if I place the 728 x 90 Leaderboard above the fold, I could attract higher paying ads.

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One Response to 728 x 90 Leaderboard below the fold

  1. Ironside says:
    I earn more money from AdSense units placed at the end of my articles than any other units on my website.

    The simple reason I believe this when people have finished reading the content of an article, they haven't got any where else to go, apart from somewhere else on the website.

    If there is something interesting contained within the AdSense unit at the end of the article then they will click on it.

    If somebody is looking for something specific then they will be wanting to read the content on the page, rather than clicking an ad units that are above the content.

    Having said this, I think it's very important to put a rectangular AdSense content underneath the heading and above the content, these units to get a lot of clicks

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