Myth? DFP Adsense increases once you delive a 10% higher house ad

(written by unicorn)

Your Rectangle has a regular cpm of 10 $.

You deliver the banner from dfp-activate-adsense (inhouse).

-> You get a cpm of 10$

Now, the myth:

Your Rectangle has a regular cpm of 10 $.

You deliver the banner from dfp-activate-adsense (inhouse).

You create any house campagin (the ones that compete with inhouse adsense) of 11$

-> You get an adsense cpm of 11$

So, the myth has to be right as adsense competes with house campaigns. The question remains, if adsense delivers most of its banners (90%+ delivery of adsense, 10%- of house campaign).

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  3. Google AdSense Ads open in a new window
  4. Using DFP Small Business for opening AdSense in a new window
  5. General Adsense Questions
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One Response to Myth? DFP Adsense increases once you delive a 10% higher house ad

  1. admin says:
    I don't really get what your "myth" is.

    If you set the CPM to 11$ then AdSense will show Ads that generate an eCPM of 11$+.

    However the higher you set your CPM the less Ads AdSense can deliver.

    Can you specify your question plz
    Reply

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