Text or Image Ads?

(written by azguy_9)

What is your experience with using text or image, or both in regards to clicks and amount per click.

I’m getting emails from google saying that text/image rich ads are much better.

This entry was posted in Advanced AdSense Publishers and tagged , , , , . Bookmark the permalink.

21 Responses to Text or Image Ads?

  1. admin says:
    If you enable both text and image Ads you increase the competition for this ad unit which will lead to more revenue.

    Text ads tend to have a higher click through rate where Image ads have a higher CPM.

    If you use standard ad sizes like the 300x250px medium rectangle I strongly suggest using text/image ads.

    There are tons of advertisers booking image campaigns for standard ad formats which you miss out with text only.

    In my case this doubled my revenue.
    • azguy_9 says:
      If you enable both text and image Ads you increase the competition for this ad unit which will lead to more revenue.

      Text ads tend to have a higher click through rate where Image ads have a higher CPM.

      If you use standard ad sizes like the 300x250px medium rectangle I strongly suggest using text/image ads.

      There are tons of advertisers booking image campaigns for standard ad formats which you miss out with text only.

      In my case this doubled my revenue.

      Wow!

      I just enabled ALL my ads for both. We'll see what happens.
    • blue007 says:
      If you enable both text and image Ads you increase the competition for this ad unit which will lead to more revenue.

      Thank`s for this idea!

      - blue007
  2. azguy_9 says:
    Well...every Friday I do an email drop to my list, and send them to a page with adsense (review page). I know nearly exactly how much I make that day, and with text/image ads I did HALF of what I normally do. Total bummer.

    This is a very accurate test, as I have been doing this for several years EVERY WEEK.

    Should I go back to just text ads?
  3. admin says:
    What Ad Sizes do you use on this page?

    I would let changes run for at least 4 weeks.

    Google is slow to addapt and AdSense behaviour is more of a blackbox then predictable.
  4. azguy_9 says:
    Here's the page:
    (Resource no longer exists)
  5. admin says:
    Like I said, 336x280 are for a better click through with text ads but if you want to go with image and text you need standard Ad sizes:

    300x250px, 728x90px, 160x600px

    I would suggest you try 300x250px for 4 weeks (or at least until your next burst) and see what happens ;)
    • azguy_9 says:
      Like I said, 336x280 are for a better click through with text ads but if you want to go with image and text you need standard Ad sizes:

      300x250px, 728x90px, 160x600px

      I would suggest you try 300x250px for 4 weeks (or at least until your next burst) and see what happens ;)

      Interesting.

      Yeah, and the to 336 ad is always text, and same with bottom leaderboard. Doesn't show an image.

      Will give it a try. Thanks!!!!
  6. admin says:
    The reason for this is that all advertisers create their ads for IAB standard Ad Sizes, but custom sizes are not that common. For text Ads the size of the Ad Unit does not matter.

    And AdSense being an auction based Ad System the more competition (which you have on standard ad unit sizes with image and text enabled) you will earn more on avarage.

    This is the basic logic behind the system but AdSense being a very complex black box this behaviour can't always be observed though. But on avarage over a longer period of time this should become true.
    • azguy_9 says:
      The reason for this is that all advertisers create their ads for IAB standard Ad Sizes, but custom sizes are not that common. For text Ads the size of the Ad Unit does not matter.

      And AdSense being an auction based Ad System the more competition (which you have on standard ad unit sizes with image and text enabled) you will earn more on avarage.

      This is the basic logic behind the system but AdSense being a very complex black box this behaviour can't always be observed though. But on avarage over a longer period of time this should become true.

      Makes sense.

      Please take a quick look now:
      (Resource no longer exists)
  7. admin says:
    You are still violating AdSense TOS by displaying a 728x90px Leaderboard and only showing 600px of it due to your page layout.

    I would strongly advice to remove the leaderboard at the bottom and replace it with a different Ad Unit.

    Otherwise it looks ok

    ps: Why don't you make your embedded youtube video fit your canvas? It looks a little off (to small) with 250px width.
    • azguy_9 says:
      You are still violating AdSense TOS by displaying a 728x90px Leaderboard and only showing 600px of it due to your page layout.

      I would strongly advice to remove the leaderboard at the bottom and replace it with a different Ad Unit.

      Otherwise it looks ok

      ps: Why don't you make your embedded youtube video fit your canvas? It looks a little off (to small) with 250px width.

      What ad would you put in the bottom to replace the leaderboard?
    • azguy_9 says:
      You are still violating AdSense TOS by displaying a 728x90px Leaderboard and only showing 600px of it due to your page layout.

      I would strongly advice to remove the leaderboard at the bottom and replace it with a different Ad Unit.

      Otherwise it looks ok

      ps: Why don't you make your embedded youtube video fit your canvas? It looks a little off (to small) with 250px width.

      My adsense sites have been killed recently with this last update. Is it not good now to have a large rectangle top left of a page, like before?

      Also, with my issue of the...

      "You are still violating AdSense TOS by displaying a 728x90px Leaderboard and only showing 600px of it due to your page layout.

      Read more: Text or Image Ads?"

      ...could this be another reason why google is killing my adsense sites?
  8. admin says:
    Either a 468x60px or a 336x280px

    You could run them as an a/b split test to see which performs better.

    Another alternative would be a link unit or two
    • azguy_9 says:
      Either a 468x60px or a 336x280px

      You could run them as an a/b split test to see which performs better.

      Another alternative would be a link unit or two

      Okay...thank you!!!
  9. mikeo9043 says:
    I run both text and image ads but my image ads make the most.
  10. Dogs and things says:
    What do you mean by "killing adsense sites", what exactly are you talking about?
    • azguy_9 says:
      What do you mean by "killing adsense sites", what exactly are you talking about?

      Ranking. It seems like across the board my niche, adsense sites have been radically lowered in search results and I'm wondering why. Great, unique content, and decent linking. WTF!

      And, has google now changed where they want their ads?

      I was told that having a big rectangle in top left of article (first fold) is now not good. Is this true?
  11. Dogs and things says:
    Ah, I see what you mean by killing.

    The size or ad placement is not the problem.

    What admin means is that the 728x90px Leaderboard Ad Unit you originally showed on the bottom of your page was only showing 600px of it due to your page layout. But as your replaced it by a smaller oner that problem is solved.

    And no, that wouldn´t be a reason for lowering your ranking, I guess, at the most you would've received an email about TOS violations.

    Or am I missing something and you were told "that having a big rectangle in top left of article (first fold) is now not good" somewhere else?
  12. admin says:
    There are Google panda updates, now the over optimized SEO penalty update. Maybe one of these is the reason for your lower rankings
  13. CaneInsider says:
    Would love to hear more about the "Panda" updates.

    I am now running both image and text ads. Mostly because of the advise on this site.

    I'll see what happens.

    Wondering if I should put some more text ads on my home page. As I am only running 1 right now... (Resource no longer exists)

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