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Tag Archives: ecpm
Image vs Text ADs – Brainstorming
Hi
Like many of you I mostly displayed Text Ads for blending and also because I thought clicks on text ads earn more (which they do because Image Ads are CPM Ads!)
HOWEVER after receiving a google message telling me that my webpage does not use its full potential by not using image ads I started to rethink my approach.
What does google adsense support says about image ads?
Is too much blending bad for business?
Hello
after spending a lot of thoughts about smart pricing which is most likely
grained down to the Ad Unit Level on AdSense I came to the following conclusions:
- The better Users convert for the Advertisers the more money you will make over time.
- Users convert better if they click on an Ad Unit because they are interested in what is advertised.
- Blending is important to make the Ads complement your content and not make them intrusive.
- Too much blending however could make users see Ads as your content and make them feel “tricked” when they realize that they just clicked on an Ad. They will more likely not convert for the Advertiser.
Especially the last point is important.
Understanding your eCPM (effective cost per 1000 impressions) 1/2
“What is eCPM? What affects my eCPM? What can I do to earn a higher eCPM?”
Effective cost per thousand impressions (eCPM) is the amount of revenue you can expect to earn from AdSense for every 1000 impressions shown on your site. Since eCPM helps you measure how well your ads are performing, we often hear questions from publishers about the factors that impact this metric and how it relates to their earnings. If you’re using the new interface, you’ll see that your reports show RPM (revenue per thousand impressions); RPM is just another term for eCPM, and it’s calculated the same way, so we use these two terms interchangeably.
To help provide some clarity, we’re kicking off a two-part video series with more insights into how eCPM is calculated in order to help you maximize earnings. With the help of AdSense optimization specialist, Matthew Carpenter Arevalo, we’ll show you the factors that affect eCPM, how to track user behavior and traffic patterns, and what you can do to improve your website performance.
If you’d like to learn more about eCPMs visit our Help Center.
Stay tuned for Part 2 to learn what you can do to better understand and optimize your website’s eCPM.
Posted by Meredith Blackwell – Inside AdSense team
Original Thread: Inside AdSense Blog
Understanding your eCPM (effective cost per 1000 impressions) 2/2
Two weeks ago, we shared a brief introduction to the basics of eCPM (aka, RPM), including how it’s calculated and what factors impact it. In the Part 1 video, AdSense optimization specialist Matthew Carpenter-Arevalo discusses key variables you can use to better understand eCPM performance, including CTR (clickthrough rate) and CPC (cost per click).
Today, we’ll go a couple steps further and discuss how user behavior impacts eCPM and show you tools that can help you better understand your users’ traffic patterns.
User behavior refers to how users interact with your site. Generally, there are two types of users:
- Return users who continually come back to your site and spend more time engaging with your content
- Unique users who are arriving at your site for the first time in search of specific information that your site may or may not have
It’s important to understand the make-up of your audience, because different types of users will interact in different ways with your website.
To track and analyze user behavior to help you make informed decisions about your site, we recommend integrating Google Analytics with your AdSense account, so you can see data at more specific levels and by regions. We also suggest setting up channels to understand how the ads across specific pages on your site are performing.
Thanks for following our two-part ‘Understanding your eCPM’ series. We hope you found the content useful, and that you now have a better understanding of the factors that influence your eCPM.
Posted by Meredith Blackwell – Inside AdSense team
Originial post: Inside AdSense Blog
What is a good AdSense eCPM?
(written by adeel)
My ecpm is 0.57. I have been reading people have been getting as high as $50 for their sites.
A few days ago I decided to use openx and chose this option(If the cpm is more than 3.00, openx can show its own ads).
To my surprise, I have been getting really good results.
They have been paying me about 3.4 cpm so far and its way better than what adsense is paying me.
Your experience?